Privacy Policy

Effective Date: 28/January/2025

At Mad Hatter Adventures, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and protect your data when you visit our website and interact with our services, including Google Analytics, Google Adsense, Amazon Affiliate, Google Search Console, and Cloudflare.

We adhere to the Australian Privacy Principles and respect your privacy at all times.

1. Information We Collect

We may collect personal information when you visit our website, interact with our content, or use our services. This may include:

• Personal Information: This includes your name, email address, or any other information you provide voluntarily when subscribing to our newsletter or contacting us.
• Non-Personal Information: We collect data such as your IP address, browser type, device type, pages visited, and other anonymous data to analyze website traffic and to deliver the site

2. How We Use Your Information

We use the information we collect for the following purposes:

• To improve the user experience: We use tools like Google Analytics and Google Search Console to analyze website traffic and understand user behavior. This helps us optimize our content and enhance your experience.
• To provide relevant ads: Google Adsense displays personalized ads based on your interactions with our website. These ads may be based on your location, interests, and browsing history.
• To display affiliate links: As part of the Amazon Affiliate program, we may display product links. When you make a purchase through these links, we may receive a commission at no additional cost to you.

3. Third-Party Services We Use

We partner with the following third-party services that help us run our website:

• Google Analytics: Google Analytics collects anonymous data about your usage of the website, such as which pages you visit and how long you stay on them. This helps us improve the functionality of the site. For more information, please visit Google Analytics Privacy Policy.
• Google Adsense: Google Adsense uses cookies and web beacons to serve ads based on your previous visits to our site or other websites. For more details, see Google Adsense Privacy & Terms.
• Amazon Affiliate: When you click on affiliate links to Amazon products, Amazon may collect information such as your device type and browsing behavior. This helps Amazon track purchases made through their links. For more information, see Amazon Privacy Notice.
• Google Search Console: This tool helps us monitor and optimize our website’s performance on Google search. It collects data related to search queries, clicks, and impressions to improve content relevance.
• Cloudflare: Cloudflare provides security services for our site, protecting against malicious attacks and improving site performance. Cloudflare collects non-personal data related to your interaction with the site. For more information, visit Cloudflare Privacy Policy.

4. Cookies

We use cookies to enhance your browsing experience and collect information about your usage of our website. Cookies are small text files stored on your device that help us remember your preferences and improve site functionality. You can manage or disable cookies through your browser settings. However, doing so may impact your experience on our site.

5. How We Protect Your Information

We implement a variety of security measures to ensure the safety of your personal information including limiting what data we collect, which is as little as possible. While we strive to protect your data, please note that no method of transmission over the Internet is 100% secure.

6. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties, except as described in this policy. We may share your information with trusted third parties for the following purposes:

• To comply with legal obligations.
• To provide services that are essential to the functioning of the website (e.g., Google Analytics, Google Adsense, etc.).
• To improve the security and performance of our website (e.g., Cloudflare).

7. Your Rights and Choices

As part of our commitment to the Australian Privacy Principles, we respect your rights to control your personal information. You have the following rights:

• Access and correction: You can request access to the personal information we hold about you and request corrections if the information is inaccurate.
• Opt-out of ads: You can opt-out of personalized ads from Google by visiting the Google Ads Settings
• Cookie preferences: You can manage or disable cookies in your browser settings at any time.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make any significant changes, we will notify you through a prominent notice on our website. Your continued use of the website after changes to the policy will be deemed as acceptance of those changes.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please feel free to contact us at [Your Contact Email].

Thank you for trusting Mad Hatter Adventures. We are committed to ensuring that your privacy is protected while you explore the world with us!